Optimize your local presence before your customers walk through your door
Local Growth Package | Web-to-Store Optimizations
You optimize your storefront to catch the attention of passersby.
Why not do the same for your online storefront?
Quebec Local Presence Audit
Google · Maps · Local Search · Reviews · Photos · Website · Social Media · Local Partners
A Comprehensive Quebec Local Presence Audit
What is an “online storefront”?
Physical storefront: The front of your store. All business owners know the value of an attractive, eye-catching storefront, a recognizable logo, loss leaders, a sign displaying hours and news, and so on.
Digital storefront: What someone sees when they discover you on your Google Business Profile, Google Maps, your website, or social media. It’s the same principle! Grab their attention in a few seconds and make them want to come into your store.
Same business. Two storefronts.
Your online storefront deserves just as much attention as your physical storefront.
Think about it! Your new customer is already looking for a business like yours. They’re searching. They’re looking. They’re evaluating your reputation. They’re comparing. They’re deciding whether to come in (or not).
This entire experience, which is invisible to us, is crucial: customers base their decisions on information, accessibility, visuals, customer reviews, news, and offers available on the market BEFORE taking action, whether to visit your store or not.
According to HubSpot France, 46% of web searches are aimed at finding local businesses or stores! Consumers now often go online before visiting a store. This is known as “web-to-store.”
Every day, customers search for you online: a café, a restaurant, a bookstore, or a shop near their home. They compare options: Google Listing, photos, reviews, Google Maps, your website, and social media.
In just a few seconds, they decide where to go.
So what? You could have an excellent business and still lose a customer before they even walk through your door.
Our approach: to look at your business through the eyes of a new customer, not through those of an expert who already knows your business inside and out.
With this customer-centric approach, combined with our expertise in local marketing, we provide you with the key success factors to take your local visibility in Montreal and Quebec to the next level.
Your Local Business Hasn't Changed.
But The Way New Customers Discover It Has.
THE CHALLENGE
A great local business isn't enough anymore. A customer might be looking for exactly what you offer online before visiting.
They have to find you. Then they take a look. Google listing, photos, reviews, offer, website, Instagram, practical information.
And in a matter of seconds, they decide: “I’m going to look elsewhere. ”
The most frustrating part? Never knowing why the customer didn’t come. That’s exactly what we’re looking for.
Low visibility, an unclear offer, outdated information, image issues, absence from key touchpoints... the reasons can be many and varied.
OUR SOLUTION
Gain online visibility in your neighborhood and community, where it matters most!
The Local Presence Audit is a unique product that combines an assessment, direct optimizations, and a list of priority actions for businesses that want to:
- be easier to find ;
understood quickly;
- make people want it more;
- reassure a new customer;
- give a real reason to come ;
Our expertise in local SEO, branding, and local marketing positions us as a trusted partner to maximize your potential for local appeal.
Concrete, Tailored Solutions for Your Business
Local Presence Audit in Quebec · Local Visibility Assessment in Montreal · Local Business Visibility Score · Google Maps Audit in Montreal and Quebec · Local Marketing Action Plan
You’re not buying a theoretical PDF report that gives you a headache. You’re buying a personalized, prioritized, and actionable plan. It’s your local roadmap. Peace of mind comes as a bonus!
Understanding: Personalized Analysis & Local Score
We examine your business as a new customer would: local search, Google Maps, website, social media, reviews, practical information, brand image, and key touchpoints.
We also analyze your local environment and competitors to identify what works, what holds customers back, and what can be improved.
This analysis results in your local score out of 100: a clear assessment of your ability to be found, understood, chosen, trusted, and to encourage visits.
Correct: Priority optimizations
Based on your local score and our analysis, we implement up to 5 priority local optimizations.
The goal: to immediately improve your local assets in the areas with the greatest potential.
This may involve Google Maps, your website, your social media, your reviews, your brand image, your local information, your content, or other factors relevant to your business.
No generic optimizations: each optimization is selected based on your specific situation.
Moving Forward: Action Library & Executive Summary
Your action library compiles the optimizations and local initiatives identified during the assessment. They are ranked by priority to help you move step by step toward realizing your local potential.
The executive summary condenses the key points of the assessment, the recommended fixes, and the next priorities, so you can understand the situation in just a few minutes without having to reread everything.
This gives you an actionable toolkit to continue improving your local presence, with or without Elan.
Reserve your spot. Get a personalized on-site assessment. Boost your appeal.
Deliverables and Customer Benefits
Deliverables
✓ Local Presence Analysis
Your local presence is evaluated based on 5 criteria. We examine the main touchpoints a new customer has with your business: search, presentation, image, reviews, and touchpoints.
✓ A Local Health Score and a Before-and-After Comparison
Your score out of 100 across 5 criteria. This provides an overview of your local health status. We also review the local score after the initial improvements are implemented.
✓ Up to 5 priority optimizations implemented
Within a 2-hour timeframe
✓ A library of priority actions
Your local toolkit. A library of strategies and ideas that you or we can implement based on your business, your customer base, and the opportunities identified. To be implemented on your own or with Élan.
✓ An executive summary
A summary of actions, lessons learned, improvements, and recommended next steps for busy executives.
Your Direct Benefits
Be found, effortlessly
Your potential customers have several ways to discover you, without you needing to be on every social media platform.
Attract customers beyond your street
By optimizing your local online assets, you capture a larger share of the audience.
Convince customers even before they visit
Your online presence better showcases your business, its atmosphere, your offerings, and what makes you interesting and unique.
Inspire trust at first glance
Reviews, customer comments, recommendations, and testimonials are positive, easy to find, and reassuring for your new customers.
Stand out from the business next door
What sets you apart and your strongest products/services stand out more clearly compared to other options in the neighborhood.
No doubts, no hesitation
Hours, address, offerings, reviews, directions: less research needed before making a decision and up-to-date information.
Finally, know what to improve
Instead of asking yourself, “What should I be doing on Instagram/Google? ,” you’ll know which actions are worth your time.
A storefront that works for you, 24/7
Unlike advertising, the optimizations made here attract visitors over the long term.
Your Direct Benefits
Be found, effortlessly
Attract customers from beyond your street
Convince them even before they visit
Inspire confidence at first glance
Stand out from the store next door
No doubt, zero hesitation
Finally know what to improve
A storefront that works for you, 24/7
Prices & Quality Guarantees
495 CAD
Enhance an asset that works for you every day.
One-time payment · No subscription · No commitment
You keep everything: improvements, recommendations, and tools we’ve implemented
What Our Clients Say About Our Marketing Services
Don’t just take our word for it. Take it from those who have worked with us.
Will Solutions
WILL Solutions
Vision Concurrence Inc.
Fill Out the Form and Optimize My Online Storefront
Local Presence Audit in Quebec
Local Presence Audit in Quebec, Montreal, and Elsewhere
Is Your Business Truly Ready to Attract New Customers Online?
A solution designed with the realities of neighborhood businesses in mind. No need for a large marketing team. No need for an expensive subscription. No locked-in products. No hidden fees. No need to start from scratch.
Visibility · Clarity · Image · Trust · Conversion
Through the Eyes of Elan Consulting : Once you’ve optimized your local presence for the pre-purchase stage, the most likely complementary product is Local Loyalty: monitor, track, and optimize the customer experience and loyalty of your existing customers. Contact us to learn more.
Ready to Give Your Local Store a Boost?
Fill out the contact form, and we’ll get back to you within 48 business hours regarding your Local Presence Audit.
Want to learn more about our other digital marketing services? Visit our marketing services page.